words #1 'Good morning, I wish I could fly, never mind'

Penguin
Penguin
Penguin

I kept chanting it in my mind.
Sometimes, it even slipped from my lips.

One of the key elements in this collection is the penguin.
It all began last summer, when I stumbled upon a vintage T-shirt —
printed with a penguin and the words, “I wish I could fly.”

It was simply cute, yes —
but in that moment, I saw myself in that flightless bird.
“If only I were a bird that could soar freely through the skies.”

I’ve always chosen the niche, the overlooked paths.
Perhaps, deep down, I’ve longed for flight.

But through this brand,
I want to celebrate the niche.
For those who can’t find peace in the phrases that please the many,
For those who can’t leap as effortlessly as the rest,
I want to say — You are just fine the way you are.

To walk, with a heart full of yearning for flight.
And to believe,
that beyond the path we walk,
a breathtaking scene awaits.

That’s what I believe — wholeheartedly.

This collection was born from that belief,
where the penguin and the niche gently overlap.

With the last season marking ten years of this brand,
I arrived at a new destination: affirming the niche.

It feels like getting off a night bus
while the moon still lingers in the morning sky —
not at the final destination,
but at the destination before the destination.

And so, this season is titled:
“Good morning, I wish I could fly, never mind.”

I’ve gone on and on, as usual —
but in the end, what I always want to say is simple:

The scenes you find
while wandering,
while taking detours —
are beautiful too.

Just like in Quruli’s “Good Morning,”
which we used for the runway.

It ends, repeating:
“Keep on walking.” 

Shinya