ORDINARY LIFE
ORDINARY LIFE is SHINYAKOZUKA's collection turned toward the rhythms of everyday life.
Centered around the essential acts of Eat, Sleep, Dress, the collection incorporates details that symbolize each aspect, translating the ordinary into subtle design expressions.
New this season, the OFFICE series is designed for a specific scene: a 10-kilometer one-way commute to work, and the roughly 9.3 hours spent working once you arrive. From the commute itself to the hours before and after, the series proposes clothing that moves alongside the flow of modern life.
The collection also continues with the HOME series — imagined for the short stop at the supermarket, about a kilometer from home, roughly ten minutes there and back — and the CITY series, built around denim, adapting to the city's ever-changing scenes.